Attending the annual Kilifair in Arusha in 2023, that was the overall question we were asked again and again from Tour Operators, DMC’s, hotels, lodges, balloon companies – you name it, from any kind of company operating within African Travel Industry. At the same time, it was confirmed to us, that most bookings in Africa would come from established Travel Agents abroad. Only a few foreign tourists would book directly with a local African Travel Agent. All in all, our experiences at the Kilifair inspired us to create this new platform:

A new timesaving and cheap B2B Matchmaking opportunity for African travel business. An online travel fair – as a supplement to the psychical travel fairs. An online place to meet and connect – exchange information. Establish new partnerships. To initiate new business.

Welcome to Africa Booking Match.