TUI France

TUI France is a reflective section of Éloge du Monde in which Michel Serres plays on the word tu (“you”) to emphasize relationship, address, and proximity. Here, Serres shifts from distant observation of the world to a direct encounter with it—and with others—through dialogue.

The section highlights how knowledge is born not only from seeing or exploring, but from speaking to and being spoken to. By foregrounding the second person (“you”), Serres stresses ethics, responsibility, and mutual recognition. TUI France thus frames the world as a shared space shaped by communication, hospitality, and respect, rather than possession or control.